Last updated: June 11, 2025
1. Who we are
Fertilia AI (“Fertilia”, “we”, “us”) develops an AI‑powered platform (“Services”) to assist fertility clinics and patients through a patient mobile app and a clinic provider dashboard. This Privacy Policy explains how we collect, use, share, and protect personal data when you visit our site (https://fertilia.ai) or use our Services.
2. Personal data we collect & how Data Type Description PurposeSite VisitorsName, email (if contacting or subscribing), technical info (IP, browser, cookies)Respond to inquiries, site analytics, marketing (with consent)Clinic UsersRegistration details (name, clinic, role), usage logsPlatform access, support, product improvementPatientsManaged by clinics; Fertilia operates as data processor under clinic’s instructionPlatform functions (scheduling, reminders)
We collect certain health and medical data directly from users when they use the app, such as fertility history, cycle tracking information, and other relevant health details. This data is used to provide personalized services and is handled in accordance with applicable privacy and health data regulations.
3. Legal basis (GDPR)
Consentfor marketing communicationsContractfor user accounts and clinic accessLegitimate interestsfor product improvement, security, analytics
4. Cookies & tracking
We use standard cookies (session and persistent) and tracking pixels to enhance functionality, security, and analytics (e.g., Google Analytics). You can manage preferences via cookies and ads settings.
5. How we use your data
Provide & improve Services
Send updates, onboarding info, newsletters (with opt-in)
Logins, security monitoring, fraud preventionAnalytics (usage trends, performance tuning)
6. Data sharing
Legal entities when required (compliance or commercial transitions)
We do not sell personal data.
7. Your rights
Depending on your region (e.g., GDPR, CCPA), you may:
Access, correct, delete dataDownload your dataObject to processing or opt out of marketingWithdraw consent for non-essential uses
Contact us to exercise your rights.
8. Data retention
We keep data for as long as needed:
Visitor & marketing info: ~3 yearsActive clinic user data: duration of accountAnalytics logs: anonymized or retained per retention policy
9. Security
We employ industry-standard safeguards: encryption in transit/storage, access controls, periodic audits. However, no system is entirely risk-free.
10. International transfers
Data may be processed globally, including outside the EEA/UK. We use appropriate safeguards (e.g., Standard Contractual Clauses).
11. Changes to this policy
We may update this policy. We’ll flag significant changes on our site and/or notify users. “Last updated” date will reflect changes.
12. Contact & controller information
Data controller: Fertilia AI Ltd.For queries or exercising rights:[email protected]
Clinics remain the controller for patient data; we act solely as their processor.
Optional UK/US-specific notices
UK GDPR: Personalized rights apply similarly to GDPR.California (CCPA/CPRA): California residents can request data access, deletion, and opt-out of sale (we don’t sell personal data).
Summary
We collect necessary data to run our AI fertility services We respect your privacy and uphold your rights. We apply strong security and legal protections to your data